Experience

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  Lead Product Designer
  @ Lazer Technologies

  November 2026 — Present
  • End-to-end redesign of the mini cart, full cart, and checkout experience at Woot, an Amazon subsidiary surpassing $1B in sales. Unified a fragmented purchase flow by standardizing UX patterns, improving consistency and usability. Streamlined checkout to reduce friction, enhanced in-cart product discovery, and expanded payment flexibility for faster transactions, while preserving Woot’s signature quirky brand voice throughout the experience.
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  Lead Experience Designer
  @ Publicis Sapient

  February 2020 — April 2025
  • Partnered with senior leadership to reimagine WEX’s growth beyond its core gas card business, identifying untapped markets and underserved segments. Designed and defined future-state Agentic AI capabilities to expand market reach by 35% and boost competitiveness against leaner, emerging rivals.
  • Developed a mobile-first app proposal for The Fresh Market to reduce reliance on Instacart and attract a younger, mobile-native audience during COVID-19. Reimagined the brand’s high-touch, in-store hospitality as a refined digital experience, integrating AI-driven personalization to enhance product discovery and customer loyalty. Delivered a strategic vision and UX framework aligned with long-term growth following acquisition by Cencosud.
  • Led the design vision for a next-generation loyalty program for Lowe’s U.S. and Canadian contractors, focusing on a mobile-first experience. The solution aimed to increase contractor engagement by 20% and boost project lead generation by 25%.
  • Directed UX for a global B2B logistics platform enabling businesses to get quotes, schedule shipments, and track packages anywhere UPS operates. Streamlined processes to reduce booking time by 40% and improve quote-to-shipment conversion
  • Built an AI-powered proof-of-concept configurator that personalised recommendations based on customer lifestyle data. Designed to shorten the path to booking a test drive by up to 50%, improving satisfaction and showroom visits.
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  Intermediate Designer @ Rangle.io

  May 2018 — January 2020
  • Designed a proof-of-concept mobile app for real-time glucose and nutrition tracking, enabling Roche to test diabetes management solutions in new markets. The behavior-driven UX helped users make informed lifestyle decisions and gave Roche confidence to expand into new countries with a proven audience in 2 different countries.
  • Conducted usability testing and iterative UX design and prototyping to simplify Genworth’s mortgage insurance application process, resulting in increased form completion rates.
  • Co-developed a design system documentation platform, defining the information architecture and core components for product-wide standards. Ensured consistent UX, UI, and developer implementation across all sub-brands in the DSG portfolio.
  • Helped launch the first react native app with CE mark for a Software as a medical device. Helping Roche create a new product to give diabetes patients a more affordable management solution for their condition. The product had to pass requirements of software as a medical device.
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  Interaction Designer & Web Developer
  @ Crrumb

  May 2017 — August 2017
  • Consulted with small business clients to design and develop engaging digital experiences, securing multiple new accounts through persuasive client pitches. Delivered end-to-end solutions using Figma, HTML, CSS, and JavaScript, contributing to measurable growth in the company’s portfolio and revenue.